Experienced Guidance for Successful Hotel Projects

Steve Dietrich is a 45 year veteran of the lodging industry.  His experience brings a high level of expertise in franchise development, branding, project feasibility, licensing and valuation. During his tenure with major lodging companies including Hilton, IHG, Choice, Radisson and Wyndham he negotiated and signed over 250 franchise contracts as well as direct involvement with the development and launching of new brands. His core strengths and skills include contract analysis, site selection, project financial analysis and appraisals.